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USING LENTICULAR TO INCREASE DIRECT MAIL RESPONSE RATES


The question was simple: Will a lenticular direct mail campaign increase response rates? The American Dental Association decided to give lenticular a try. The answer was a resounding YES!

The results were tracked against 11 other campaign efforts to promote a reference guide product. Consumer response to the 2-flip lenticular postcard ranked #4 out of all 11 campaigns, and resulted in 20% of the total revenue for the project. In our client's own words, "I'm very pleased with the results!" Yet another client discovers how lenticular direct mail is an effective way to stand out in the mailbox, and drive response rates up!