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Sephora

Sephora Big3D.com (All Things Lenticular, Inc.) has created the most amazing lenticular mural ever !! One hundred feet wide, ten feet tall, with ten frames of extremely complicated animation across the entire mural. Lenticular excellence !

Cosmetics giant Sephora commissioned the amazing lenticular mural Transforming Beauty as a temporary facade to the construction site at their newest store in New York City. They hired award winning artist David Ellis (#1 artist to watch in 2011 according to the Huffington Post) to create the large scale animated artwork.

Critical router work for doors, hinges,
locking hardware
Big3D.com created 25 lenticular panels measuring exactly 48 x 120 inches each. Ten foot tall panels were preferred to avoid a horizontal seam/splice at the typical eight foot height. Lots of very busy animation crossed over every panel, requiring absolute perfection in phasing the lenticular panels to all work together. Big3D.com fabricated custom cast-composite lenses at initial sizes of 50x128 inches to provide perfectly straight lens panels for this demanding project.
Sephora
Close up view where doors were created to allow workers through the mural
Installers from AmGraph provided detailed measurements so Big3D.com could router cut for the workers' access door, hinges, door handles, and water sprinkler access. The photos show the perfect end result of this teamwork. The mural is currently installed and viewable at the newest Sephora store in New York's hottest new neighborhood, The Meat Packing District, at 9th Ave & 13th Street until the store opening on September 16th.
(No longer on display.)

For more information, please call 559-233-3380.

Sample section
Sample section of lenticular mural showing animation effects.
Click here to see the full lenticular mural in motion!